- August 1, 2023
- by Shivin
- Blogs
- 0 Comments
Freelance writers have an array of options when it comes to their writing subjects. The thrill of tackling diverse topics can be invigorating, but it may hinder your writing career. People prefer seeking advice from specialists in specific fields rather than generalists. To build a successful freelance writing career, it’s crucial to choose a writing niche. Here’s a guide on how to find a niche as a freelance writer.
What Is a Writing Niche?
A writing niche refers to a specialized area of focus for your business. It is the specific type of writing that distinguishes your work. You can select a particular writing format like blogs, ebooks, or social media posts, or you can concentrate on a specific topic such as healthcare, sports, or hobbies.
Publications require content on various topics and in different formats on a daily basis. As a writer, specializing in producing content within a specific topic across multiple formats, or within a specific format across multiple topics, is advantageous. This way, when a publication seeks that type of writing, they will consider you as an experienced expert.
How to Find a Writing Niche as a Freelancer?
To find a niche as a freelancer, several factors should be considered. Your niche should be a combination of:
Expertise:
Start by identifying topics in which you are already an expert or willing to invest time to become an expert. Create a list of subjects you possess knowledge about.
Expertise in this context means having sufficient knowledge about a topic to discuss it accurately, and authoritatively, and possess more information than the average person. It doesn’t imply knowing more than everyone else, but rather having enough knowledge to provide reliable information, supported by research.
Passion:
To enjoy a writing career, it’s important to choose a niche you are passionate about. From your expertise list, narrow down the options to three topics that ignite your passion.
If you reach the last three and can’t envision yourself being happy writing about them, add topics that genuinely interest you. These are subjects that you’ll need to invest more time in learning to write effectively, but your passion will sustain you until you can successfully write about them.
By the end of this process, you should have three niche ideas that you can envision writing about long-term.
Market Opportunities:
Regardless of how much you want to write about a particular niche, there must be market opportunities to support it. Market opportunities are avenues through which you can monetize your writing. Take your list of niche ideas and research the top three options you’ve chosen. Consider the following questions to determine if there are market opportunities:
- Is there a demand for writers in this particular niche?
- Are there well-known writers specializing in this niche?
- Can you find notable examples of exceptional work in this niche?
Essentially, you are looking for any indications that you can sell your work to companies or customers and generate income. There are numerous market opportunities available for nearly all types of writing. The key is to discover those opportunities, no matter how unconventional they may seem. To achieve success, you need a clear path to monetize your work.
Revise your list to include the market opportunities you’ve identified for each niche idea. Your list entries should resemble the following:
- Sports writer writing monthly blog posts for a sports magazine.
- Romance novelist writing a series of romance novels for a publisher.
- [Niche idea] generating [market opportunity].
Once you’re done, you should have at least three niche ideas that outline what you will write about and how you will sell it. You’ve almost found your niche, but there is one more step that is arguably the most important.
Earning Potential:
Freelance writing can become a viable career if you set yourself up for success. Whether you seek a small side hustle or aim to replace your day job, you need to know your earning potential. Your earning potential refers to the amount you can reliably earn from selling your work over time. The method of selling your work differs depending on the type of writing. For instance, selling a novel involves earning upfront and residual payments over time. Since you will sell fewer novels compared to something like blog posts, you need to charge more for each one.
Alternatively, you can focus on selling numerous blog posts at a lower cost, where the cumulative number of sales can add up quickly. Review your list and conduct research to gauge the potential earnings for your niche ideas. Whether you choose one writing niche or several, your choice must align with your desired income. Quitting your job would be impractical if the number of blog posts you can sell per month doesn’t generate enough income to cover your expenses.
Similarly, if writing 20 blog posts per month pays more than your day job but requires an equivalent amount of time, it would be challenging to juggle both. Remember, your area or areas of writing expertise must be able to support your income goals. This should be your primary focus.
Conclusion
Finding the right niche requires effort, but it makes a significant difference in your journey as a freelance writer. Now that you’ve identified your niche, it’s time to develop your portfolio and market your skills. With a bit of luck, support, and the right niche to focus on, you’re on your way to success as a freelance writer.
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